When listening closely you hear and see culture everywhere. It answers the simplest questions of why you shake hands when meeting someone new, or why you eat with cutlery (or not). Culture stands for shared values, norms, traditions, and ways of thinking and doing that a group of people have in common. Sometimes you realize that you are part of a culture, like celebrations and holidays, other times you do not, like eating chocolate sprinkles on your bread or burping in public spaces (or not).
As cultural whispers are everywhere, it influences how individuals behave, communicate, think, and make decisions. It plays a significant role in our daily lives: how we understand and live it.
Although it might sound exotic ‘culture’, being part of a culture is actually something all humans have in common. And while it seems as something static, it is in constant change and you can be part of multiple cultures at the same time, like your national culture as your internal company culture. It forms your identity.
At HumanTales, we specialize in marketingcommunication strategy, leveraging the deep insights of cultural anthropology. We decode cultures and craft compelling narratives that resonate across borders, helping brands and organizations connect meaningfully with their audiences.
We start by understanding your current identity and cultural context.
We decode cultural signals relevant to your brand and audience.
We develop a communication strategy that aligns with your cultural insights and business goals.
We implement the strategy, ensuring your message resonates and engages your audience effectively.
Tijdens de middeleeuwen ontstonden er veel mythische dieren die in verre oorden…
Let HumanTales help you understand how your audience perceives the world. By incorporating cultural insights into your corporate and (marketing)communication strategies, we ensure your message is not only heard but felt. From internal corporate culture to marketing communication campaigns, we help you communicate on the same frequency as your audience.